With a name like GiftRAP, we have always had plenty to explain when we meet new customers. If you don't already know, the name came from the fact that our company got its start in sub-acute care by developing a resident assessment system for skilled nursing facilities in the late 1980s. A major component of a resident's assessment were the Resident Assessment Protocols which were affectionately known as the RAPs within the nursing home community for over 20 years. Our product (and our company) got its name by being a "Gift" to nurses that had to complete the complex task of working RAPs on their residents.
As time went on, our company became more involved in therapy management than resident assessments. Eventually, we made a strategic decision to stop developing resident assessment applications in favor of focusing our efforts on the best therapy application in the industry. We wanted to be known as innovators, and we recognized that we could do a much better job by focusing in a specific area where there was the most need from the nursing home community.
By 2010, we had successfully transitioned all of our resident assessment system customers to PointClickCare, our premier partner in serving sub-acute healthcare providers. Additionally, the RAPS were replaced by the CAAs in 2010, so the use of the word RAP in our name had become completely out of date.
We saw the need for a new name to better reflect the products and services we deliver to our customers, and we quickly identified "Optima" as a name that well represents what we do. Therefore, on September 1st, we officially changed our name from GiftRAP to Optima Healthcare Solutions. You can learn more about this name change at http://www.optimahcs.com!
